Alix Earle Carl's Junior Commercial
As an Advertising major, I found the partnership between Alix Earle and Carl's Junior interesting, to say the least. Looking at it from an advertising professional's point of view, Alix Earle is a very popular celebrity at the moment online. Carl's Junior has always set itself apart from other countless burger restaurants by using attractive models in provocative ways, and all advertisements during the Super Bowl are made for one reason: set the brand apart and catch people's attention. In these aspects, it was most definitely eye-catching, it was on-brand for the company and got the message across, and sparked a lot of talk about the ad and in correlation the brand. I would go as far as to say, twenty years ago it would have been a show stopper, but despite what many may believe, Advertisers are not evil. At the very least, we are not supposed to be. Advertising, like any other form of mass media, has a code of ethics that is crucial for these very reasons. B...